Jeremy Lin To Trademark “Linsanity”
Lin applied for the trademark late Friday. His attorney’s told the Huffington Post that they wanted to protect his intellectual property, paying a filing fee for the trademark of $1,625. The trademark acquisition would cover the use of the phrase on all clothing apparel.
The move was spurred by the actions of a pair of men from California, who appeared ready to trademark the term themselves on Feb. 13.
So what do you think, a smart business move by Lin, or another attempt by a professional athlete to glorify their existence?