This ad is called “Make Safe Happen,” and it comes to us from the folks at Nationwide Insurance. You may have seen it air during the second quarter of Super Bowl XLIX, and then you may have had drowned your sorrows in 3-12 scotches because WOW, it is a bummer.
It’s basically a kid describing all sorts of adventurous, wild, fanciful things he’d like to do, and then ends with him letting you know he didn’t do any of those things because he DIED. (In an accident, to be specific.) Apparently, the #1 cause of childhood death is preventable accidents, and Nationwide wanted to let you know about this in as devastating a manner as possible in the middle of a fun national televised sporting event because… um… because for their brand… you see… market research shows… uh…
LOOK A SHARK!
Anyway, the nation immediately responded with shock, disgust and basically being super bummed out over the ad, and the hashtag #Nationwide trended for a while. (Could this have been their plan all along? No. Almost definitely not.)
Some of our favorite tweets:
As well, the still shot of the kid announcing his death is already a popular image macro theme on social media.
Nationwide has responded to the… well, to the response they’ve received on the ad. They said, in part:
“We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death.”
So, they’re claiming they got what they wanted. Hey, yeah! It’s about time that someone spoke out against accidents! Still, I’m inclined to agree with this guy…