Using social media, personalities the likes of Justin Bieber, 50 Cent, Puff Daddy and Kanye West have evolved beyond the music industry into some of the biggest brands online. Through a combination of social platforms including Twitter and Facebook, they’ve been able to create a conversation around their music and grow their fan base. They’ve also been able to promote their entrepreneurial ventures from fashion and films to sites and apps.
So how does the one and only rap icon Snoop Dogg handle the online game? We asked him in our video interview on the show recently, watch, then learn a little more about his methods:
While Snoop has millions of followers on Twitter and Facebook, he doesn’t consider them just ‘fans.’ Rather, he calls them his “family.” “My recipe is just being me: I’m up front; I’m up close and personal. My fans don’t have a wall between me and them,” he says.
Snoop’s social-media team also offered some insight on how they work to keep his online presence consistent and growing. “As with all of our clients — Far East Movement, RZA and Raekwon — we are focused on helping them enhance what they’re already doing,” says Seung Chung, president and co-founder of the Cashmere Agency, a Los Angeles-based marketing firm. “The strategy with Snoop is to give his audience both an insider look at his life and to continually pump out relevant video content.”
We actually did an Innovator piece on the Cashemere Agency, check it out below:
Beyond the social media giants, which new platforms or tools are providing the most traction for your clients?
Viddy.com is one new platform that we feel will continue to explode. The app allows users to records brief video clips, apply various filters and then share with their friends on the app or through their social networks. We helped Snoop Dogg get started on the platform and then we aided in launching an actual Snoop Dogg-themed filter late last month. We know that video content is now firmly rooted in cyberspace, so we feel that helping users interact with brands using video is a real plus.
Chill.com is another platform that we are very interested in. Chill allows groups of people to gather online and watch content together and create a dialogue around it. Users login and create personal avatars and then comment on curated content. There is already a Snoop avatar that he uses when he is on the site. So far, fans love it.
For the rest of the Snoop Dogg interview, head over to Entrepreneur!