The American Music Awards took the Web by storm Sunday evening, so much so that the topic’s still trending. With guns blazing the first show to kick of award season for the year, took over YouTube’s homepage last night.
Prior to ABC’s airing of the one-hour red carpet show, the live online pre-show, Coca-Cola Red Carpet Live! @ the 2011 AMAs,” featured three hours of live red carpet coverage.” Hosts Lance Bass, Michael Buckley, Estelle, Sarah Hyland, Mario, Audrina Patridge, and Josh Sussman were all available to interactive viewing at ABC.com, Livestream.com, YouTube.com, MySpace.com participating Facebook Fan Pages. Fans were able to chat with both the ABC and online hosts through Facebook at Facebook.com/amas and via Twitter by adding @officialamas. Whosay.com captured all of the highlights of the night that could be followed at Whosay.com/amas.
But the online red carpet coverage was just the beginning. From a hammertime-dancng Justin Bieber to a bedazzled Jennifer Lopez, the performances of the night kept audiences clicking non-stop.
- Justin Bieber’s “Mistletoe” made all the young ladies swoon.
- LMFAO rocked all the party people in the house with a little help from the Biebs.
- Jennifer Lopez made her mark on the night with a crowd-pleasing melody.