The Grammys 2011 Goes Social with Nominee Announcement

  • The 54th Annual Grammy Awards are in full swing, with the nominations announced Wednesday night during a live concert special on CBS. The “biggest night in music” has been one of the first awards show to really embrace social media and the second screen experience having had a 72-hour Grammy Livestream leading up to the big event since 2010. (I’m a bit biased as I have hosted it the past two years!)

    During last night’s nominations, fans were encouraged to tweet and connect using the hashtag #WeAreMusic. They also set up a backstage livestream at where the community could get industry commentary and artist interviews before and after the live broadcast. The @TheGrammys Twitter account shared behind the scenes pictures of the musicians throughout the evening and has been curating great retweets of nominees and celebs su

    Artists who earned nods were also quick to jump online and update their statuses thanking fans and supporters:


    Read the full list of nominees here: