Buzzfeed writer John Herrman cleverly observed that Mark Zuckerberg’s wedding announcement has far (far) more likes than the status update on his IPO (more than 100,000x as of now). “Celebrity first, tech CEO second,” he wrote. It helps, probably a lot, that public comments were open on his wedding announcement. Still, there’s a big discrepancy. Despite wanting to be a 21st century leader, he can’t escapee the popular culture loves celebrity more than politics and business.