To start the night off, show host Samuel L. Jackson (4,000+ mentions in past 13 hours) and Red Hook Summer director Spike Lee (11,000+ in past 16 hours) got the crowd pumped up with a parody version of Jay-Z and Kanye West’s hit song “… In Paris.” Naturally, some loved it, some didn’t.
Spike Lee & Samuel Jackson are like the two drunk uncles at the BBQ nobody claim
— Brandy Norwood (@4everBrandy) July 2, 2012
Perhaps the funniest moment of the event came when Beyonce (124,000+ in the past day) lost to Jay-Z (49,000+ in the past day) and Kanye West’s (13,000+ mentions in the past day) The Throne for Video of the Year, the tension of which was diffused when Beyonce’s husband interrupted West during his speech, poking fun at the Taylor Swift debacle of ’09.
Speaking of Kanye West, one of the only BET-centric Twitter trends to still be going strong this morning in the U.S. was “Kim K,” with tweeps commenting on Kim Kardashian’s (3,000+ in past 10 hours) appearance at the awards show and speculating on her relationship with West.
Beyonce & Jay-Z’s love is SO real. Kim K & Kanye’s relationship looks forced.
— Honey Graham † (@HoneyTheHippie) July 2, 2012
Picture Of Beyonce, Jay-Z, Kanye West, And Kim K Front Row At The BET Awards: everywherenigeria.com/forum/topics/p…
— Everywhere Nigeria (@EverywhereNaija) July 2, 2012