Everyone has their opinions

Reality TV star and model, Kendall Jenner revealed her latest project on Instagram this week. 818 is Jenner’s brand-new line of tequila that has been in the works for over three years. However, not everyone is a fan. While many celebrities celebrated her launch, others accused her of cultural appropriation. On Twitter, many users took shots at Jenner and encouraged others to instead support “family-owned Mexican tequila brands.”

One user, @estyledesma tweeted that Jenner was profiting off Mexican tradition and only visiting the most popular tourist places in Mexico.

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Other users mentioned that Jenner should have chosen another alcohol like wine, due to her being from California.

Some said that if she was going to produce and sell it, she should at least donate to the lower income communities that live in the 818 area code.

818 is the area code for the San Fernando Valley, which also covers Calabasas, the city in which Jenner grew up. Jenner has not yet commented on the backlash she has received, and many of her celebrity friends celebrated her announcements in the comments. Her famous sisters, Kylie Jenner and Kim Kardashian were among the many well-known celebrities who congratulated her.

Another user pointed out the incorrect word choice for the 818 bottle.

Jenner is not the first celebrity to branch out into the tequila business. Other famous faces including Nick Jonas, Adam Levine, Dwanye Johnson and Justin Timberlake have also been receiving backlash for their own brands.

Check out more tweets about Jenner’s new tequila down below: