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Filmmaker Casey Neistat was hired by Nike to make a commercial about the new FuelBand. Instead, he took the money, traveled around the world, and posted a video about the experience. With over 1 million views, it seems to have been a good bet:
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Filmmaker Casey Neistat was hired by Nike to make a commercial about the new FuelBand. Instead, he took the money, traveled around the world, and posted a video about the experience. With over 1 million views, it seems to have been a good bet:
