Everyone Is Confusing Their Dogs In The #WhatTheFluffChallenge

Everyone Is Confusing Their Dogs In The #WhatTheFluffChallenge


If you’re ever bored, know that the latest pet challenge is making them think you’ve disappeared forever!

One of the biggest new trends on Twitter and Instagram is the #WhatTheFluffChallenge, and it’s pretty easy to do if you’ve got a dog.

You hold a big sheet between you and your dog, then run away as soon as you drop the sheet. The dog will think you’ve completely disappeared.

Hilarious, right?!

Good thing your dog can never go to therapy and explain how you scarred them for life.

The dog may be very confused in the moment, but all seems forgiven when pup and parent are reunited.

We’re not positive who got this trend going, but the earliest version we could find was from Levi Morgan on Instagram, with the caption: “Decided to show Alfie a magic trick.” It took a few months, but now Instagram and Twitter are filled with literally thousands of similar videos taking part in the challenge.

Honestly, some of the best examples are the What The Fluff Challenge fails.

Now, for almost everyone, this challenge is all in good fun, but there are a few people out there who think it’s not the nicest thing in the world to do to your pup.

Do you love the What-The-Fluff challenge? What happened when you tried it with your pup? Are dogs Let us know in the comments or on Twitter at @WhatsTrending.