Dunkin’ started the year with a bang by partnering with pop sensation Sabrina Carpenter to launch the Brown Sugar Shakin’ Espresso. While the drink drew immediate attention for its debut, it also sparked comparisons to Starbucks’ beloved Iced Brown Sugar Oatmilk Shaken Espresso, fueling lively debates and “dupe” recipes across social media.
To carve out its own space, Dunkin’ leaned on Carpenter’s star power, pairing the launch with her hit song Espresso to energize fans. The campaign took an even sweeter turn when 81-year-old TikTok sensation Grandma C reviewed the drink in her signature heartfelt style, charming viewers—and Carpenter herself. The pop star’s response, “i love you grandma c,” complete with her signature lip emoji, added a wholesome twist to the buzz, prompting fans to call for a meet-up between the two.
As the drink continues to trend, fans are enjoying it while dreaming of more viral moments—and even sweeter collaborations ahead.
