Popular YouTuber, and highly talented make up guru, James Charles, caused controversy on Twitter when he claimed that YouTubers don't get paid as much or are given as much respect as more mainstream stars despite them running their own empires, and argued this should not be the case.

Popular YouTuber, and highly talented make up guru, James Charles, caused controversy on Twitter when he claimed that YouTubers don’t get paid enough, especially when compared to mainstream stars.

YouTubers today are about as well-known, if not more, than the average A-list celebrity. They do brand deal after brand deal, whilst still making videos that the public love, and most importantly, hold down a huge empire that is related to their name. However, even though these social media influencers usually earn top dollar for their work, James Charles feels as though they are being unfairly treated by the media industry, and that they should be paid in line with celebrities, who usually earn a lot more for doing the exact same brand deal as a YouTuber.

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James began ranting on Twitter, which caused a lot of controversy on the social media platform and stated that YouTubers are just as talented as Hollywood actors and actresses, and because they are just average everyday people, they are able to reach out to more viewers, therefore spreading awareness of a brand more. But although Charles’ earnings on YouTube have not been revealed, his earnings on Instagram were released by Hooper HQ, who stated that the make-up artist earns up to $9,750 per post. PER POST!!!!

We’re shocked at those figures, but we understand where he is coming from. If Kylie Jenner were to post a similar photo for the exact same brand, she can charge up $1 million for doing so, which is absolutely ridiculous. Although Jenner may have a huge following, YouTubers don’t just post one post about a product, but they also make a video, explaining a little bit of information about the product and why they like it, which seems like a lot more effort than posing in a bikini in front of a mirror with a gummy between your teeth.

In the thread, James stated that there is a huge pay gap in the industry, and that a lot of articles underestimate the amount that YouTubers earn, because they never take into account all the hard work they put into their other business ventures. He also goes on to mention how YouTubers aren’t taken seriously by the media, and that there is also a huge lack of respect for them, therefore brands don’t feel obliged to pay them more money, even though they have a lot more to give than the average celebrity.

Although, James did ask for other people’s opinions on the matter, as his are widely biased based on the fact that this is his career industry, and he’s not the typical viewer who would perhaps by something because of a brand deal that their favorite celebrity or YouTuber has done. Many people brought to attention how YouTubers aren’t typically household names, so unless you watch them, = you won’t know who they are.



However, others stated that because YouTubers like Logan Paul act out on the platform, they make a bad name for other vloggers, therefore making their profession and status in society a joke – which is a shame, because they shouldn’t be judged based on the actions of someone else.

Another huge difference, is what is expected of YouTubers. As Shane Dawson recently revealed in his docuseries with Jeffree Star and Tana Mongeau, the social media industry can be very taxing, and a lot of viewers expect a lot from them, which leads to a lack of privacy, and ultimately a lack of respect.

Even though James did bring to light the issue of being in an industry where it is a struggle to make a name for yourself outside of social media, and then ultimately never expanding your pay check to any more than couple of thousand, there are still YouTubers out there who are earning millions of dollars for their YouTube content alone, which is probably the same amount as many celebrities today.

Do you think James Charles has a point? Do you think there’s a clear divide between YouTubers and celebrities? Let us know in the comments, or on Twitter at @WhatsTrending.