In a move to support small businesses and solopreneurs, Adobe has teamed up with artist and culinary author Benny Blanco to create a collection of customizable marketing templates for Adobe Express, the company’s powerful yet user-friendly design app. This collaboration aims to empower small businesses, including restaurants, to easily create eye-catching content that stands out both online and in person.
Benny Blanco, renowned for his chart-topping hits as a songwriter and producer, is also a staunch advocate for small, family-run businesses. His partnership with Adobe stems from a shared commitment to helping local entrepreneurs boost their brand visibility and digital presence. The collaboration’s highlight is a marketing makeover for Mariscos 4 Vientos, a beloved family-owned restaurant in Los Angeles, which has been reimagining its marketing and branding with the help of Adobe Express.
Adobe Express is an intuitive design app that allows users of all skill levels to create high-quality content, from social media posts to promotional flyers, without the need for professional design experience. With its easy-to-use templates, powerful creative tools, and AI-powered features, Adobe Express enables small businesses to produce professional-looking content in just minutes. Now, with Blanco’s custom template collection, entrepreneurs can quickly create marketing materials that reflect their unique brand identity.
Creating Bold, Personalized Content with Benny Blanco Templates
To demonstrate the power of Adobe Express, Blanco and Adobe worked closely with the Mariscos 4 Vientos team to revamp their digital marketing. By using Blanco’s collection of templates, the restaurant was able to design everything from vibrant social media posts to new menus, flyers, and even t-shirts. These eye-catching designs feature Blanco’s signature bold, eclectic style, with bright colors, dynamic patterns, and playful textures, making them perfect for small businesses looking to grab attention.
“Adobe Express is already helping millions of people—from solopreneurs and SMBs to marketers and business owners in some of the world’s largest organizations—promote their passions and grow their businesses,” said Govind Balakrishnan, Senior Vice President of the Express Product Group at Adobe. “We’re excited to see how the work we’ve done with Benny and the Mariscos team can inspire other entrepreneurs to take their marketing to the next level and stand out with their audiences.”
Win $10,000 for a Small Business by Customizing Templates
One of the exciting aspects of this collaboration is an interactive contest that invites users to personalize Benny Blanco’s templates in Adobe Express. U.S.-based participants can edit the templates and share their designs on social media for a chance to win a $10,000 prize for their favorite small business. To enter, users simply need to log into Adobe Express, customize a template, and share their creation on Instagram or TikTok, tagging @AdobeExpress and using the hashtags #AdobeContest and #CreateAnything. The contest runs until December 13, with the winner announced shortly thereafter.
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In addition to the chance to win $10,000, fans can also enjoy a taste of Blanco’s culinary side. The “El Benito Special” menu item is now available at Mariscos 4 Vientos, along with a limited-edition t-shirt designed exclusively in Adobe Express. The t-shirts will be available at the Los Angeles location while supplies last.
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Mariscos 4 Vientos: A Los Angeles Success Story
Mariscos 4 Vientos, a Mexican-owned restaurant, started as a humble food truck and has since grown into a local legend. Known for its fresh seafood and vibrant flavors, the restaurant’s success story was the perfect fit for Adobe and Benny Blanco’s campaign. Partnering with MAMA (the Mexican American Merchants Association), which helps immigrant-run businesses in Los Angeles with their digital marketing efforts, Adobe and Blanco chose Mariscos 4 Vientos to highlight how small businesses can benefit from modern marketing tools.
Erik Luevanos, owner of Mariscos 4 Vientos, expressed his excitement about the partnership: “As a Mexican-owned business, we proudly wear our brand, whether in marketing or running day-to-day operations. When we heard that Benny Blanco and Adobe Express wanted to help us freshen up our designs, we couldn’t believe it. Adobe Express is so easy to use for everything from making social posts that really pop to designing new menus and t-shirts. We’re excited to continue growing our business and creating amazing content for the next generation.”
A Behind-the-Scenes Look at the Collaboration
To celebrate the partnership, Adobe and Benny Blanco will screen a short film documenting the collaboration at the 2024 Vulture Festival, a pop culture event featuring live panels with celebrities and creators. The film will be shown at the start of each session, offering a behind-the-scenes look at how Blanco and the Mariscos team worked together to create standout marketing materials with Adobe Express.
