About What’s Trending

What’s Trending serves as an independent publication covering and curating the most viral and shareable content across the social web. Started in 2011 as a CBS Interactive Web Series, What’s Trending is an owned an operated independent company by What’s Trending, Inc. Stay connected and join the conversation by following us on all social media platforms @WhatsTrending.

LOS ANGELES, CA – NOVEMBER 30: Shira Lazar poses for selfie at Musical.ly And What’s Trending Host #24HourLiveley To Benefit The Pablove Foundation at Musical.ly HQ on November 30, 2016 in Los Angeles, California. (Photo by Michael Bezjian/WireImage)

Executive Producers + Hosts

Overseeing the publication, executive producers and hosts maintain the journalism integrity of What’s Trending. From video reporting to editorial site coverage, the team are the top pioneers in their field for storytelling and producing digital culture content.


Shira Lazar

Shira Lazar is the Founder/CEO of the Emmy Nominated digital media publication. In October 2018, she became the host of the afternoon drive show “Let’s Go There” weekdays on the first national LGBTQ+ station Channel Q syndicated and on Radio.com. While in quarantine in April 2020, Shira launched PeaceInside.Live, a platform with free live zoom classes daily around mindfulness, meditation and movement.


Andy Lalwani

Washington, DC native, Andy Lalwani oversees the operations and partnerships of What’s Trending. With a background in social media content management, reporting, and video production, his hosting experience is unique and sharp. As an entertainment host and executive producer of What’s Trending, he tackles making content on quick turnarounds and executes engaging videos with his keen eye. In May of 2021, he became the host of Culture Q on Revry and has worked with brands including Noovie, MTV News, and more.

Partnership Activations

What’s Trending covers major events from red carpets, industry panels, and even hosting and operating live events. Creating stories in partnership with major brands to independently reporting on national/local events are a key part of our day to day. Events include Tubeathon Red Cross, Samsung SXSW lounges, and live conversations with major recording artists. For any RFP inquiries from agencies or brands, please contact the What’s Trending team.

AUSTIN, TX – MARCH 15: (L-R) Hosts Lon Harris and Shira Lazar, “6 Years” actors Taissa Farmiga and Ben Rosenfield, and director Hannah Fidell speak onstage at What’s Trending Live in the Samsung Blogger Lounge during SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
LOS ANGELES, CA – JUNE 10: Neon Trees band memebers Chris Allen, Branden Campbell, Elaine Brandley and Tyler Glenn interview with Shira Lazar at What’s Trending Presents #AskNeonTrees at YouTube Space LA on June 10, 2015 in Los Angeles, California. (Photo by Michael Bezjian/WireImage)
BURBANK, CA – APRIL 20: Bart Barker, Taryn Southern, Qudddus, Taryn Southern, Shira Lazar and Sabrina Carpenter on stage at What’s Trending’s Fourth Annual Tubeathon Benefitting American Red Cross on April 20, 2016 in Burbank, California. (Photo by Vivien Killilea/Getty Images for iHeartMedia)

Audience Highlights

  • Social4M+followers
  • Social118M+monthly impressions
  • Video195M+monthly video views