Who are people actually showing up for? For years, follower count has been the easiest way to describe a creator’s influence. It tells us how many people chose to follow someone, but
Creators
A creator-led trend started by Alex Cascio is turning thirst traps into poll worker sign-ups, with thousands reported in days via Power the Polls links.
Disney canceled Alex Cooper's Hulu dating show "Love Overboard" weeks after her Unwell Hydration beverage line was reported shutting down entirely.
UTA Co-Head of Creators Oren Rosenbaum joins Jenny Stojkovic, Chris Capel, Paige Piskin, Don Allen III, Verena Puhm and Jagger Waters at AI Creator Day, the Sept. 29 kickoff to TheWrap's TheGrill.
Read the Room" premiered its second season Aug. 25 with 23 sketches, guests including Chris Redd and Kate Flannery, and Fox Creator Studios as a partner.
DeStorm Power and Taryn Southern built their careers in YouTube’s earliest days, back when uploading a video and building an audience was itself the disruption. Now they’re being asked to weigh in
Digiday reports brand trips are losing budget to longer creator partnerships with contracted deliverables, like Air France and Rent the Runway's 37-post campaign.
YouTube counts a view the moment a video plays starting Aug. 24, 2026. View counts will rise, but payouts still run on engaged watch hours.
Whatnot hit a $20 billion valuation and passed $8 billion in H1 GMV while live's share of TikTok Shop's U.S. sales fell from 14% to 8.2%. Here's what changed.
YouTube is adding a 10 million view minimum for Shorts Creator Pool earnings starting Feb. 1, 2027. Creators already monetized could lose Shorts revenue entirely.
TikTok Shop's global GMV jumped 92% to $50.3 billion in the first half of 2026, but 63% of Gen Z say they've stopped buying. Here's who's actually checking out.
Creator Tony Weaver Jr. DM'd Megan Thee Stallion a 58-second voice note pitching her on Nerds for Literacy, his nonprofit's $200,000 book drive. The internet is trying to get her attention.
Larper is the internet's newest way to call someone fake, and creators are catching it hardest. Here's where the slang came from and why the accusation sticks.
Tim and Chris Vanderhook say they will relaunch Myspace, confirming the comeback in a new documentary. No date is set, and Tom Anderson is not involved.
TheWrap adds an inaugural AI Creator Day, co-hosted with What's Trending, on Sept. 29 at the DGA Theater in Los Angeles, ahead of TheGrill on Sept. 30.
ESPN Unlimited is rolling out to YouTube TV subscribers, and a new NBCUniversal deal puts Peacock inside YouTube Premium in 2027.
Facebook will test a full-screen, TikTok-style video experience later this year as Meta copies Reddit and Craigslist too. Here's what the redesign means for users and creators.
More than 35 creators and industry leaders met with lawmakers in Washington for the first Creator Advocacy Day, organized by Shira Lazar and Creators 4 Mental Health.
"Dragons' Den" star and "Diary of a CEO" host Steven Bartlett has been named a guest Shark for "Shark Tank" Season 18, joining MrBeast, Mindy Kaling and more this fall on ABC.
