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eBay Buys Depop for $1.2 Billion in Bid to Win Over Gen Z Shoppers

eBay has agreed to acquire British secondhand fashion app Depop from Etsy for $1.2 billion in cash, marking one of the biggest consolidations in the resale market to date. The deal, expected to close in the second quarter of 2026, gives eBay a critical foothold with younger consumers — nearly 90% of Depop’s 7 million active buyers are under 34. Depop recorded roughly $1 billion in gross merchandise sales in 2025 and saw nearly 60% year-on-year growth in the U.S. “Depop’s social-forward marketplace perfectly complements our scale,” eBay CEO Jamie Iannone said in a statement. For Etsy, the sale marks