Campaigns paid creators from a few dollars to $30,000 or more per post this cycle, and no federal rule makes them tell followers. Here's the rate card.
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TikTok quietly gave its shopping business an app of its own this week, putting a standalone TikTok Shop app on iOS and Android in Singapore, Malaysia, Thailand and the Philippines with no announcement and no word on whether the U.S. is next. The app store listing reads like a pitch to anyone who has closed TikTok mid-scroll to go buy the thing on Amazon instead. It promises personalized picks, live streams and short videos that show products in action, in-app checkout, order tracking and round-the-clock support, plus “app-only deals,” free shipping offers and first-order perks designed to pull shoppers out
7-Eleven's seven-episode TikTok and Instagram K-drama ties a discount to every drop, testing whether a K-drama trope can sell real food.
A hybrid media strategy combining a massive grassroots movement with heavy TV ad buys completely transformed the political strategy behind flipping a major state.
This video is uploaded from Frame.io.
This video is uploaded from Frame.io.
Campaigns paid creators from a few dollars to $30,000 or more per post this cycle, and no federal rule makes them tell followers. Here's the rate card.
This video is uploaded from Frame.io.
This video is uploaded from Frame.io.
Druski licensed his YouTube shows to Netflix and took equity in Gopuff in less than a month. What his deals show creators about owning their work.
A spiky orange costume of Claude's usage limit racked up 2 million views. Here's how AI took over Halloween, from chatbot limits to Italian brainrot.