The 2026 FIFA World Cup kicks off Thursday across North America — and for the first time, creators have a seat at the press table. TikTok and FIFA announced 30 official “Creator Correspondents,” a globally representative cohort of creators who will capture the tournament through fan-first storytelling. Selected from four continents, 11 countries, and 22 cities, the correspondents will be embedded in host cities across the U.S., Canada, and Mexico, delivering behind-the-scenes access to bus arrivals, training sessions, press conferences, and game-day moments. Their content will live in dedicated FIFA World Cup 2026 Hubs inside the app. TikTok was named
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The 2026 FIFA World Cup kicks off Thursday in Mexico City, and for the first time in the tournament’s history, TikTok has an official seat at the table. FIFA named TikTok its first “preferred platform” for video content at a men’s World Cup in January, giving creators special access across a tournament spanning 48 nations, 16 host cities across the United States, Mexico and Canada, and 104 matches running through July 19. Under the deal, a select group of global TikTok creators will receive behind-the-scenes access to press conferences and training sessions, while a wider group will have the opportunity
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