Gen Z drives 41% of U.S. wellness spending while making up 36% of adults. New data from McKinsey, The Harris Poll and CivicScience shows longevity reshaping their weekends, platforms and creator deals.
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Pew finds 78% of U.S. adults take supplements, with younger adults leading on protein as protein maxxing spreads online. But protein users are the least sold.
Snoop Dogg will host the 2026 MTV VMAs live from LA on Sept. 27, the show's first West Coast broadcast since 2017. Madonna leads with 11 nominations.
A creator-led trend started by Alex Cascio is turning thirst traps into poll worker sign-ups, with thousands reported in days via Power the Polls links.
Following ring-light disruptions and credential drama at the US Open, Wimbledon is stepping in to ban content creator media passes and selfie equipment.
Elon Musk attacks Alex Gibney’s upcoming documentary Musk, calling it a hit piece while denying allegations featured in the film.
Kai Cenat plastered New York City with billboards for the NYFW debut of his brand, Vivet, sparking debate over whether he is building a high-fashion legacy or overhyped merch.
Trey Parker and Matt Stone renamed "South Park" to "South America," mocking Apple and Google's Lake America change and taking a swipe at Paramount.
Kick streamer N3on sparked outrage after declaring his "last stream as a human" to launch an AI clone, only to immediately claim "it's not AI."
A24 just released the teaser for Nathan Fielder’s secret Elizabeth Holmes documentary, sparking intense social media debate over true crime ethics and indie film clout.
Bethenny Frankel is vlogging her first Burning Man from a pink-lit RV, and longtime burners are not having it. Inside the reaction and the festival's demographic shift.