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Spotify Launches Reserved, Holding Two Concert Tickets for Superfans

Spotify announced Reserved on Thursday at its 2026 Investor Day, a new feature that sets aside two concert tickets for an artist’s most dedicated listeners before sales open to the public. The program launches this summer in the U.S. for eligible Premium subscribers 18 and older, with Live Nation signed as the multi-year launch partner. Spotify will identify superfans based on streams, shares and other Spotify activity, then send selected users an email and in-app notification with a dedicated purchase window of roughly a day. Fans choose their date, venue and seats at checkout on a ticketing partner’s platform. Spotify