Who are people actually showing up for? For years, follower count has been the easiest way to describe a creator’s influence. It tells us how many people chose to follow someone, but not what happens when that creator posts. Do viewers keep watching? Do they respond? Do they share it with someone else? That is the question behind the inaugural Affinity 100, a ranking from What’s Trending founder Shira Lazar and media cartographer Evan Shapiro, sponsored by Whalar Group and its digital operating system, Foam. Using data provided by Foam, the list looks at audience engagement rather than treating reach
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Who are people actually showing up for? For years, follower count has been the easiest way to describe a creator’s influence. It tells us how many people chose to follow someone, but not what happens when that creator posts. Do viewers keep watching? Do they respond? Do they share it with someone else? That is the question behind the inaugural Affinity 100, a ranking from What’s Trending founder Shira Lazar and media cartographer Evan Shapiro, sponsored by Whalar Group and its digital operating system, Foam. Using data provided by Foam, the list looks at audience engagement rather than treating reach
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