Behind Instagram’s Night Out Event At Vidcon With Coi Leray

Instagram hosted a big celebration at Vidcon with over 800+ of the biggest creators on the internet. 

Meta’s very own platform hosted one big celebratory bash for the biggest names in social media for everyone to let loose, dance the night away, and connect in celebration of self-expression. 

Known for some of their extravagant events and creator activations, Instagram has been aiming to serve its creators even more since the launch of Reels back August of 2020. From activations like Instabeach at Nobu and Instaskate in Los Angeles, the platform has been showcasing commitments to help creators grow, earn, and stay safe. 

At the invite-only Instagram Night Out event, headliner Coi Leray brought even drew a large crowd to the activation. The singer, known for her breakout single ‘Players’, captured the eyes of many people upon release with over 300 million streams on Spotify to date. Her debut album Coi, released the night of the Instagram party. 

Aside from hosting an extravagant party, Instagram hosted a wide variety of panels on the Industry and Creator tracks at Vidcon.

From discussing the latest products and best practices, to even strategies for building strong audiences, Meta even hosted creator events that debunked many of the industry’s myths and questions. The activations received positive reviews from talent and many of course who attended Vidcon.