Linktree ran its first ever out of home campaign titled “All Together on Linktree‘ ahead of its partnership with Grammy artists and creators.
In regards to the lineup who have partnered with the platform, the talent include Ice Spice, Jon Batiste, Chris Stapleton, and Coco Jones who were featured on Times Square billboards this Grammys week. Roughly 40% of Grammy-nominated artists use Linktree to connect with fans, sell merch, and self-market themselves.
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The recent campaign, ‘All Together on Linktree’ also named seven creators as the internet’s multi-hyphenate power players of 2024.
The campaign features emerging creators Paige Gallagher, Challan Trishann, Connor Wood, Brian Jordan Alvarez, Kurtis Conner, and Abbie Herbert) on the billboard.
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These creators, who aren’t yet household names with millions of followers, represent the ethos of the Linktree brand: they have a strong voice, engage their community, and are unapologetically themselves online — putting them at the centre of influence.
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“Creators are changing the way consumers shop, learn and are entertained — each are a small business themselves,” Lara Cohen, former Twitter exec and Linktree’s VP of Partnerships stated.
“We really enjoyed flipping the script and featuring people usually tapped to highlight products themselves.”
Creators like Gallagher, Trishann and Alvarez, are on the cutting edge of culture and relevancy, driving real traffic, engagement and commerce, believes Cohen.
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“These emerging creators have found their voice, their audience and are utilizing Linktree to take ownership over their audience and direct them to what they care about: their new podcasts or singles, latest videos or brand partnerships, or their own curated storefronts,” she says.
“These creators are the future of entertainment and commerce and Linktree will continue to celebrate and advocate for all our 45M+ Linkers around the world.”
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She went on to add, “Whether you’re an emerging musician or content creator, you are required to be your own marketer, community manager, publicist etc. Ultimately, they are their own small business.” In this landscape, understanding promotion on different social platforms, such as how to promote music on TikTok, is key to maximizing reach and building a dedicated audience.
Linktree’s billboard campaign comes as the link-in-bio category creator and leader starts the year with 45M Linkers, adding more than 40,000 new users each day, continuing a 35% YoY growth.
“For both content creators and emerging musicians, social media plays a crucial role in driving tour announcements, ticket sales, promoting content, and capturing audiences and fanbases. But that leaves them beholden to the ever-changing algorithms on platforms that benefit from their content – sparking a shift for people to begin owning their own audiences,” Lara Cohen stated.
