The 2025 NAB Show, the leading global event for media and entertainment, is poised to showcase the evolving creator economy with a standout appearance from Dhar Mann, one of the most influential digital content creators of our time. Recognized by Forbes as a Top Creator in 2024, Mann will headline the show with a keynote session titled “The Power of Positivity: Building the World’s Largest Digital Scripted Studio – Dhar Mann Studios”, taking place on April 8, 2025, from 3:00 p.m. to 3:30 p.m. in the Main Stage Theater.
Mann, the founder of Dhar Mann Studios (DMS), will share his remarkable journey in building one of the most successful digital scripted content studios, which has attracted over 124 million followers. His studio has produced inspirational, brand-safe videos that generate billions of views annually. Along with Sean Atkins, CEO of DMS, Mann will provide insights into how they scaled DMS into a multi-million dollar powerhouse, offering actionable advice on how creators can leverage their intellectual property, collaborate with brands, and tap into the trends that are driving the booming creator economy.
Interactive Session: Ask Me Anything
Following the keynote session, Mann and Atkins will take part in an interactive “Ask Me Anything“ (AMA) Q&A session at the Creator Lab in Theater A on the NAB Show floor, where attendees will have the chance to engage directly with these top digital storytellers. The AMA will provide an open space for creators, aspiring producers, and industry professionals to ask questions, share insights, and gain firsthand knowledge on scaling their creative businesses.
The Creator Lab: Empowering the Next Generation of Digital Creators
The Creator Lab will return to the NAB Show for its second year, building on the success of its 2024 debut. This year, the Lab is set to feature even more dynamic programming and hands-on learning opportunities for attendees. The lab will cover a range of topics critical to the creator economy, from AI-powered content production to strategies for growing digital audiences and building authentic, engaged communities. Some of the key sessions at the Creator Lab will include:
- AI as Your Creative Partner: How AI tools can help streamline workflows, enhance content production, and elevate creativity.
- Winning the Algorithm War: Strategies for creators to grow their audiences and navigate ever-evolving social media algorithms.
- The Power of Authenticity: How to leverage user-generated and employee-generated content to build loyal and engaged fanbases.
The Creator Lab is powered by Blackmagic Design, giving attendees the opportunity to interact with some of the most advanced tools in digital content creation. Additional presenting sponsors include Amaran, showcasing its innovative lighting products, LucidLink demonstrating cloud and storage technology, and new exhibitor Cree8, offering a centralized workspace designed for creators.
Conference Programming Highlights
In addition to the Creator Lab, the 2025 NAB Show will offer premium conference tracks that delve into the business and future of content creation:
- Programming Everywhere: Content Creators Transcending Fragmentation: Exploring how creators are overcoming content fragmentation and reaching audiences across multiple platforms.
- Premium Conference: Sport’s Summit Track – Today’s College Athletes: The Business of “Me”: A focus on how college athletes are navigating the creator economy and monetizing their personal brands.
- Premium Conference: Broadcast Management Track – Cross-Platform Content Wins: Radio and Podcast Success Stories: Examining how radio and podcast content creators are achieving cross-platform success.
These sessions, alongside keynotes and discussions, are set to provide a comprehensive look at how the creator economy is transforming the entertainment landscape.
ADVERTISEMENT
The Creator Economy: Disrupting Traditional Media Models
The creator economy continues to disrupt traditional models of media creation, production, and distribution. With tens of millions of professional content creators around the world, the industry is now valued at over $191 billion, according to Coherent Market Insights. This figure is projected to more than double by 2030, surpassing $528 billion as the sector continues to grow and reshape the future of global entertainment.
“From Hollywood to the creator economy, NAB Show fosters collaboration to define the future of entertainment,” said Karen Chupka, executive vice president and managing director of NAB Global Connections and Events. “Our focus on empowering creators ensures they have the resources and knowledge to thrive in this evolving industry.”
With such rapid growth, the 2025 NAB Show will be a pivotal event for creators, influencers, and media professionals to explore new opportunities, learn from top digital leaders like Dhar Mann, and gain the tools needed to succeed in the ever-changing digital world.
Register for NAB Show 2025
The 2025 NAB Show will take place from April 5-9, 2025 in Las Vegas, with exhibits running from April 6-9. To learn more and register, visit NABShow.com.
The NAB Show is the premier global event for the broadcast, media, and entertainment industries, bringing together visionaries, content creators, and industry leaders to showcase the latest in technology, innovation, and digital storytelling. From content creation to distribution, NAB Show is where the world’s media professionals converge to shape the future of entertainment.
The National Association of Broadcasters (NAB) is the leading advocacy organization for America’s broadcasters. Through advocacy, education, and innovation, NAB helps broadcasters serve their communities and drive their businesses forward in an increasingly digital age. For more information, visit www.nab.org.
ADVERTISEMENT
