Kanye West and Lil Pump Inspire The #ILOVEITCHALLENGE!

Kanye West premiered his collaboration with Lil Pump and Adele Givens last week at the Pornhub Awards, and it took all of a week to become a full on viral challenge. So grab your boxes and your sheets – it’s time for the #ILoveItChallenge.
By Alex Firer

We should have seen this coming. It was only a matter of time. We now have…The I Love It Challenge. Kanye West and Lil Pump dropped a new music video last week for the track “I Love It” featuring the two rappers in…. How do we even describe this? Big, boxy versions of their normal clothes?

It immediately inspired a ton of hilarious memes.

Because of the boxy nature of the outfits, the video lends itself pretty perfectly to Roblox.


But you can only watch two men walk around in weird body suits for so long before you want to try it yourself. And a lot of people have. It’s called the #ILoveItChallenge.

Yes, people are wearing boxes and sheets and anything else they have lying around to recreate the video. Amazingly, we don’t have any boxes sitting around in the studio, so it looks like we’ll just have to do this in post. Now, hopefully, people will only do the #ILoveItChallenge safely in their homes. We don’t want an In My Feelings Challenge situation on our hands where people kept getting hit by cars or flying out of cars.

Fitness influencer (and cousin of Odell Beckham Jr.) Terron Beckham did it with a large purple sheet outside the Glendale Galleria.

So all this thing needs is one more big push. Basically, The Rock on the Ellen Show, both of them wearing big boxes – and this challenge will carry us clear through December. Okay, are you guys going to take the #ILoveItChallenge? Let us know in the comments or on Twitter at @WhatsTrending.