On Monday, the shapewear brand announced it is now the official partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and USA Basketball.
According to a press release, the multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament.
SKIMS will be featured across a variety of platforms, including the on-court signage showcased during broadcasted games to coverage on digital and social channels.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian, co-founder and creative director, said in a statement. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The brand’s co-founder and CEO Jens Grede also shared that the “partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
NBA commissioner, Adam Silver, noted all the new ways both the organization and SKIMS can interact with their respective fans through the significant collaboration.
As of late, Kardashian launched an athlete centered SKIMS campaign that took over social media.
The campaign title, “Every Body is Wearing SKIMS,” starring Oklahoma City Thunder basketballer Shai Gilgeous-Alexander, Brazilian soccer player Neymar Jr. and San Francisco 49ers defensive end Nick Bosa all of whom modeled the company’s new menswear line that officially launched on Oct. 26.
The line features briefs, boxers, thanks and so much more in the line for men.
Kardashian launched SKIMS in 2019 and it has since become a billion-dollar company. According to The New York Times, SKIMS valued at $4 billion as of June this year.