McDonald’s “Grimace” character, allegedly inspired by a personified taste bud, inspired a purple milkshake from the fast food giant recently. The shake was released to commemorate the character’s birthday. Somehow, TikTok users giving it a taste test started a dramatic trend in which users sipped the purple shake and fictitiously died. The absurd trend began when users began joking about the shake’s suspicious purple color. The trend is rapidly spreading among young users on the platform, and does not appear to have a deeper meaning at this time.
Users are getting creative about their peculiar deaths by Grimace shake. Some are recreating famous television and movie deaths, while others are dialing up the humor.
the Beau is Afraid kid is cooking something on tiktok pic.twitter.com/TL0xKRahRQ
— daytona ????????♂️ (@ColmaSatchel) June 26, 2023
One TikTok user pointed out that McDonald’s workers must be getting frustrated with the trend, having to constantly make the shakes only for customers to destroy them.
Elsewhere, some are questioning whether the trend is somehow meant to be commentary on mass consumerism. The fast food chain has long been known for their Happy Meal and milkshake campaigns for popular film franchises and holidays. Many note how despite the trend seemingly insulting McDonald’s, it is still bringing in money for the company. The strange trend is changing marketing strategy.
As a Gen Z marketer, I'm absolutely in love with the idea of gen X and boomer board execs having to figure out how this trend started and IF this good or bad marketing lmao
— Dipper Pines (@DipperPines777) June 26, 2023
Others feel that it showcases Gen Z’s unique sense of absurdist humor.
Some Twitter users are hoping that the trend inspires a Gen Z filmmaker to produce a Grimace themed horror movie.
It’s oddly genius in multiple ways but hard to explain why. I’d love to see a short 20ish min horror movie someone makes of it
— Jakey T (@JakeyT360) June 26, 2023
McDonald’s is yet to officially comment on the ongoing phenomenon, but the Grimace massacre continues to rage across TikTok.