Singer-songwriter Noah Kahan, known for his hit songs like “Dial Drunk” and “Stick Season,” is gearing up to celebrate Small Business Saturday with an intimate concert on Nov. 30 in Charleston, South Carolina. The special performance, in partnership with American Express, will honor the company’s 15th annual celebration of small businesses, something deeply personal to Kahan.
Growing up in the small town of Strafford, Vermont, Kahan has always held local businesses in high regard. He often recalls fond memories of Coburn’s General Store, which he considers the “heart of the town.” This connection to the local community has shaped Kahan’s outlook on the world, making his partnership with American Express a natural fit.
“It’s important to me to celebrate the small, mom-and-pop businesses that are the backbone of communities, not just in Vermont but everywhere,” Kahan said. “They play such a crucial role in shaping where we live and how we connect with one another. It’s amazing to see so many people and brands recognizing that.”
The upcoming concert, which will take place at The Riviera in Charleston, promises to be a more intimate experience compared to Kahan’s usual large-scale performances. Known for his sold-out stadium shows, Kahan is excited but also feels a different kind of pressure when it comes to performing in smaller venues.
“I actually think there’s more pressure on the small and intimate shows because you can pretty much see every person’s face in there,” Kahan shared in an interview with Billboard. “In an arena, I can just be like, ‘Oh, they’re probably having a good time,’ but in a small venue, you can see people start to be mad at you if you’re not doing well. It’s important to bring your A-game, first of all, but also just making sure you do justice to the occasion and to the venue.”
While large shows are often characterized by high-energy performances and elaborate stage productions, Kahan’s Charleston concert will be a more stripped-back, acoustic affair. He teased that fans can expect to hear more intimate renditions of some of his biggest hits, as well as a few deep cuts that may be new to many concertgoers.
“We have a lot of songs that the band and I are working on, where we’re going to have a chance to really strip some things back and play some older music, which would be really fun,” Kahan added. “Maybe play a couple of songs that people haven’t heard yet.”
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Kahan’s connection to small businesses extends beyond just local stores. He often credits several small businesses with influencing his music and personal journey. One of his favorites is Hanover Strings in Hanover, New Hampshire, where the Grammy-nominated artist learned how to play guitar. For food lovers, Kahan recommends a few local spots that have become personal staples in his travels, including Red Iguana in Salt Lake City and Mas Tacos Por Favor in Nashville.
As the holiday season approaches, Kahan wants to encourage fans to consider shopping at local stores and supporting small businesses. While big-box retailers may dominate holiday gift shopping, Kahan’s advocacy for small businesses is a heartfelt reminder that these shops are a vital part of the community.
In addition to performing for his fans, Kahan is excited about giving back through his involvement in Small Business Saturday. He hopes that concertgoers will feel a sense of connection not just to his music but also to their own communities.
“I’m excited for the folks coming to the show to feel like they’re being supported, that their community is being supported,” Kahan said. “It’s about giving back and celebrating the people who make these places great.”
Before hitting the stage, Kahan has a few pre-show essentials that help him prepare for the performance. One of his go-to products is Vermont local honey, which he says is a must-have for his vocal health. He also swears by a Vicks steamer and Throat Coat tea to keep his vocal cords in top shape for his performances.
“Those little things are what help me get ready for the show and ensure I’m feeling my best,” Kahan said.
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For Kahan, the upcoming concert is more than just a performance; it’s a celebration of community, local businesses, and the personal connections that music can create. Fans who are lucky enough to attend will experience an up-close and personal performance that reflects Kahan’s deep appreciation for his roots.
To learn more about Small Business Saturday or to attend the concert in Charleston, South Carolina, fans can visit the official American Express website for event details.
