Sabrina Brier, the popular TikTok star and comedian, is marking a major career milestone with a new partnership with Zales. As the renowned jewelry brand celebrates its 100th anniversary, Brier has joined forces with them to highlight the importance of celebrating everyday moments with a touch of elegance. In an exclusive interview, Brier discusses her journey from online sensation to industry collaborator, her experience with Zales, and what’s next on her horizon.
Brier’s rise to fame has been characterized by her ability to connect with a broad audience through her humor. “The comments and reactions from the followers are by far the best part of posting,” Brier said. “I can’t believe how lucky I am to be able to watch people respond to my work in real time.” This immediate feedback, she explains, fuels her creativity and deepens her engagement with her audience.
Reflecting on her career trajectory, Brier acknowledges the role her early industry experiences played in her current success. “I’m so grateful for everything I learned in my first few years working in the industry,” Brier noted. “It’s been invaluable in the experiences I’m having now.” These foundational years have equipped her with the skills and knowledge that have contributed to her prominence as a comedic talent online.
@zalesjewelers Every day is a reason to celebrate, but especially today! 🎉 We’re giving away jewelry for our 100-year anniversary! 💝 Head to www.Zales100Reasons.com for a chance to win! ZalesPartner LoveZales 100Reasons @sabrina.cinoman.brier
Brier’s collaboration with Zales comes as part of the brand’s centennial celebration. “I’m a big fan of Zales. I love the brand’s assortment of everyday jewelry,” Brier said. Her enthusiasm for the partnership is evident, especially given the significance of the brand’s milestone. “When they reached out to me for this campaign, I was excited, especially because it was in celebration of the brand’s 100th anniversary,” she added.
The campaign underscores the notion that special moments should be celebrated daily. “You don’t need a special occasion to pamper yourself—every day should be a chance for a treat-yourself moment,” Brier explained. To launch the campaign, Brier and Zales surprised New Yorkers around Madison Square Park with elegant jewelry pieces. Additionally, a month-long giveaway at Zales100Reasons.com offers fans the chance to win stunning pieces of Zales jewelry. The giveaway runs from August 5 to August 31, while supplies last.
The experience of gifting jewelry to unsuspecting New Yorkers was a highlight for Brier.
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The star stated, “From the beginning, I was excited by the idea of surprising New Yorkers with jewelry gifts,” The campaign aimed to show how a touch of elegance can transform even the most routine day. “It perfectly captured the essence of this campaign—showing that we can all add a touch of elegance and fun to our day,” Brier noted.
Brier has her favorites among Zales’ extensive collection. “Some of my favorites include the Zales Diamond Tennis Bracelet, the Zales Diamond Solitaire Pendant Necklace, and the Zales Diamond Hexagon Station Hoop Earrings,” she shared. Brier appreciates these pieces for their timeless design and versatility.
Brier’s guest appearance on ‘Abbott Elementary’ was also memorable one for her. “There are so many groundbreaking aspects to *Abbott Elementary* that it’s hard to single out just one,” she said. A particularly cherished moment was when the young cast members genuinely believed she was their teacher for the day. “It was so joyful and sweet!” Brier recalled.
As for what’s next, Brier is excited about her upcoming projects. She eagerly anticipates the release of her audiobook, ‘That Friend,’ set to be released in January by Simon & Schuster. “It’s like a full TV show for your ears and is based on my online material,” Brier explained.
