In an Olympics broadcast packed with unconventional programming, Snoop Dogg’s involvement stands out as particularly unexpected. The rapper and entrepreneur will offer commentary and interact with athletes and their families throughout NBCUniversal’s extensive coverage of the games. This marks a notable departure from the traditional sports commentary team, as Snoop Dogg, whose real name is Calvin Broadus Jr., brings his distinctive style to the network’s Olympics telecast.
NBC has embarked on a mission to refresh its Olympics coverage to appeal to a younger, digitally-savvy audience. The inclusion of Snoop Dogg reflects the network’s strategy to diversify its approach, aiming to capture the interest of viewers who may not engage with the games through traditional means. The Olympics will be broadcast across NBC’s main network, the Peacock streaming service, Telemundo, and various cable channels, with Snoop Dogg providing a unique perspective throughout the two-week event.
“My preparation for primetime is being me,” Snoop Dogg said in a statement earlier this week. “Google me. Look me up, dog. I’ve done fighting a bit. I’ve done sporting events. This is what I do. I’ve been doing this since y’all have been goldfish.” He assured reporters that he is well-versed in sports, stating, “I know the sport, I know the angle, I know the conversations.”
Snoop Dogg’s role in the broadcast is part of NBC’s broader effort to revitalize the Olympics for a new generation. Traditionally dominated by sportscasters like Mike Tirico, this year’s coverage will feature a range of personalities, including Kelly Clarkson and Peyton Manning for the Opening Ceremonies, podcaster Alex Cooper hosting online watch parties on Peacock, and comedian Leslie Jones boosting social media coverage. Kevin Hart and Kenan Thompson will also contribute with a commentary show, while Jimmy Fallon is scheduled to appear at the games’ conclusion.
NBC Sports has been collaborating with Snoop Dogg for several months. Molly Solomon, the top production executive overseeing the Olympics telecasts, even visited him at his West Coast home to define his role as a “curious super fan.” According to Solomon, Snoop Dogg’s involvement is intended to bring a fresh, enthusiastic perspective to the event.
Arriving in Paris ten days before the Opening Ceremonies, Snoop Dogg has been actively engaging with athletes and participating in various sports activities. “I’ve been sliding into the practice facilities with different teams, whether it was judo, weightlifting, three-on-three basketball, or fencing,” he said. “I’m one of those individuals that likes to get involved. Not only do I communicate and talk with them, I may try the event.”
Known for his rap career and ventures in professional wrestling, television, and the cannabis industry, Snoop Dogg is embracing the challenge of connecting with younger fans. “I’m an old dog that can learn new tricks,” he said. “I’ve got kids that are Gen-Z. Remember me, I’ve got a house full of them, and then I’ve got a football league of Gen-Zs and grandkids. This is my world. I love speaking their language and getting on the same page with them.”
ADVERTISEMENT
Snoop Dogg’s enthusiasm extends to trying his hand at Olympic sports. “I may jump in the pool and learn how to do the 25 meters, something to that effect,” he said, hinting at a possible meeting with Olympic swimming legend Michael Phelps.
As the games unfold, Snoop Dogg is poised to bring a distinctive edge to NBC’s coverage. “I’m here to do whatever I’ve got to do,” he promised. “Follow the Dogg, baby.”
NBC’s unconventional approach with Snoop Dogg and other diverse personalities reflects its effort to make the Olympics engaging for a modern audience. As the network continues to adapt its programming, viewers can expect a mix of traditional sports coverage and fresh, unexpected elements.
