Jameela Jamil is changing influencer marketing by challenging the advertising of harmful weight loss and beauty products that the likes of Kim Kardashian and Cardi B bring to their millions of their fans. In March 2018, the Good Place actor started a movement on Instagram called "I Weigh". The purpose behind the movement is to remind women their worth goes much deeper than the weight on their bodies, and in February 2019, she took a big leap to truly change the way society looks at women's bodies.