In a viral marketing scheme called "All Eyes On S4," Samsung gave Zurich residents the opportunity to win a Samsung Galaxy S4 phone by dominating a staring contest. Thanks to the product's Smart Pause function, the S4 recognizes when someone is looking at it.
The question is: for how long can these participants stare the phone down? The longer they last, the bigger the discount. Oh, also, Samsung rigged the arena with pretty much every possible distraction.