On Friday, famed rapper Snoop Dogg revealed his evolved, inner feline -- Snoop Lion.
The musical alter-ego will be the force behind his new album, Reincarnated, set to be released later this year on the Vice label.
Along with that announcement, Snoop launched the album's first single, "La La La," produced by Major Lazer, which drifts thematically from his older work with its reggae sound. And he's all over social media to promote it, having created a new @Snoop_Lion Twitter account, Facebook page, and Tumblr blog to send "positive vibes" throughout the Internet and harness celebrity endorsements.
positive. vibrations. all. around.bit.ly/LJnzrO
— Snoop Dogg (@SnoopDogg) July 24, 2012
wisdom. guidance. protection bit.ly/MegM6u #lalala
— snoop lion (@snoop_lion) July 22, 2012
Watch out for Snoop Lion & the Jungle's first live performance on August 3rd at Toronto's Caribana 2012.
Are you feeling the positive vibes of "La La La" and Snoop's new reggae beats?