Jimmy Donaldson, known online as MrBeast, is gearing up for a significant expansion in 2025, according to court documents stemming from his legal battle with Virtual Dining Concepts (VDC). The creator, famous for his philanthropic stunts and elaborate challenges on YouTube, plans to diversify his brand with new ventures including a beverage line and a mobile game.
Last year, Donaldson filed a lawsuit against VDC, accusing the company of damaging his personal brand through subpar order fulfillment as it aggressively expanded their joint venture, MrBeast Burger. Now, details emerging from the court filings shed light on Donaldson’s ambitious plans beyond the courtroom.
According to reports from Insider, Donaldson’s upcoming mobile game aims to build on his existing presence in the gaming industry. His previous ventures in casual gaming include collaborations on titles such as Top Troops and Stumble Guys, known for their engaging challenges and broad appeal.
In addition to gaming, Donaldson is venturing into the consumables market with a potential brand named “Beast Beverages.” This move follows a trend among top-tier creators like Emma Chamberlain and Ninja, who have successfully partnered with beverage brands or launched their own products. Notably, former boxing rivals Logan Paul and KSI found success with Prime Hydration, turning it into a popular grocery item in 2022 despite recent sales declines.
While questions may arise about expanding into consumables amid quality concerns in the market, Donaldson’s track record of success and influence suggests he is poised to make a substantial impact. Recently, he dominated YouTube with an astonishing 1.3 billion views in a single week, underscoring his unmatched reach and engagement levels.
Donaldson’s strategic moves are part of a broader vision to capitalize on his immense following and expand his business footprint. The ventures mentioned in court documents are just the beginning, as Donaldson positions his enterprise for growth under the leadership of Jeffrey Housenbold, a seasoned executive from VC firm SoftBank, who now heads Beast Industries.
As the legal dispute unfolds, Donaldson’s plans for 2025 reflect his determination to extend his influence beyond YouTube challenges into new realms, ensuring that the MrBeast brand continues to resonate with audiences through innovative products and experiences.
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Across nearly 800 videos MrBeast has made a name for himself with massive stunts – including giving away private islands, being buried alive, and staging a real-life version of the Netflix hit Squid Game.
In a post on X, MrBeast said he had finally “avenged” YouTube star Felix Kjellberg, known as PewDiePie, in surpassing T-Series’ 266m subscriber count.
In a follow-up post, MrBeast said his channel took the record with its largest ever daily spike in subscribers, which rose by more than 2 million as of late.
“Do not email me asking for money, I give away money because it makes me happy,” his channel’s description tells viewers, referring to the sheer amount of cash – measured in the millions – he has distributed during his YouTube career.
