Abercrombie & Fitch Gets Rid Of Logo, Changes Look

In hopes of drawing in more customers, the retail chain is going for a more fashionable look.

  • Abercrombie and fitch

    What used to be the hottest item on the market is now the least desirable.

    Abercrombie & Fitch is doing away with plastering logos all over their clothing and toning down their overall look.

    Since the retail chain has been on a downward spiral as of late, they're hoping this will help draw in customers who are interested in a more fashion-forward statement.

    A&F is kicking off the new wave this Fall, showcasing floral dresses and printed T-shirts with no logo.

    Not only are they getting rid of the logo, but they are also toning down their sexy advertisements and the "nightclub vibe" in stores.

  • Screen shot 2014 08 28 at 11.32.54 am

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