We were certain it was a joke. Amazon swears it's not a joke, despite launching this thing the day before April 1. I'll believe it when I see it.
Apparently, you'll be able to get buttons for the household products you use the most. When you run out, you can just push the button and Amazon will send more of it to your door. Better keep it in a safe place, though. All it takes is one of your kid's snotty friends to hit the Bounty button a thousand times and you'll be up to your neck in the quilted quicker picker-upper.