Entertainment Weekly reported that the cable network has created a series of meme-inspired ads, employing wordplay and insider jokes, which should surely gain the attention of Internet and Tumblr-based fandoms.
The "When You Get It, You Get It" campaign serves as a generous nod to TV fans who are apt to create their own memes for the shows that they follow. It's like saying, "We speak your language."
But the ads aren't just for the virtual world. They will appear on shuttle buses, lobby banners and the badge lanyards worn by everyone who attends the San Diego summer event.