The fight for Super Bowl commercial supremacy has been taken up a notch, though I doubt anything will be enough to unseat Charlotte McKinney's Carls Jr. commercial.
Kim Kardashian West appears in T-Mobile's entry, in the form of a PSA about lost data. Kardashian West argues that the unused data saved using the company's "DataStash™" program could be used to look at her face and buttocks on Instagram.
Here's the description from T-Mobile:
"With T-Mobile’s DataStash™, your unused data rolls forward, for up to 12 months! And we’ll even give you a welcome gift of 10 GB of free 4G LTE data, so you can start sharing Kim’s photos immediately. It’s your data. Keep it. Qualifying service required."