Most big NFL games during the regular season average between 20 and 30 million viewers. (NBC's Sunday Night Football is the most popular show on television between September and December.)
But, Super Bowl Sunday is the biggest of them all. The NFL expects upwards of 115 million people to watch the Patriots battle the Seahawks in Super Bowl XLIX, which means quite a few million viewers are not exactly football fanatics. They're going to a party or maybe just watching for the commercials.
That's why YouTube is putting on its own halftime show as counter-programming to the Katy Perry/Lenny Kravitz/Cher or Madonna or Mariah or other special female guest bonanza taking place at midfield around 5:00. Here's how a blog post from YouTube described the first-of-its-kind broadcast:
For the first time, YouTube will host a Halftime Show produced in collaboration with Collective Digital Studio that will be live streamed on the AdBlitz Channel. Filmed at the YouTube Space in L.A., the show will feature more than 20 YouTube creators and musicians with over 60M combined subscribers including Harley Morenstein from EpicMealTime, Freddie Wong, Rhett and Link, Toby Turner and more.
The halftime show will air on AdBlitz's YouTube channel and "celebrate the experience of making promotional videos and advertisements," according to Liam Collins, head of YouTube Space L.A., in an interview with The Daily Dot.
There's no event live on AdBlitz's channel yet, but we'll update this page when it goes up.