Calgary student Hunter Mills wears a shirt featuring his party's hashtag. Source: Jeremy Nolais/Metro Calgary.
Did you catch the #projectkris hashtag this week? Unlike many hashtags, this one has a very interesting story behind it. It’s a 21st Century teen dream come true.
After telling friends about a party via Twitter on Monday, Calgary high school student Hunter Mills inadvertently started a trending topic that consumed his hometown before spreading across Canada. His original Tweets generated about 5,500 tweets, according to an Ottawa-based digital public affairs strategist.
The hashtag was a nod to the upcoming found-footage party film “Project X.” Days after his Twitter announcement, the topic was shared as far off as Australia and the Middle East.
Of course, once the trend began sounding a bit too familiar to the actual film, which depicts an epic rager planned by a group of high school friends, Calgary police took notice.
The party was scheduled to take place at a friends house, but due to the attention and an original invite list of 60 that has surely grown, Mills told the Toronto Star that his party will take place in a secret location.