Coke came up with a social way to force college freshmen to meet each other.
  • Coca-Cola Friendly Twist

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    Coca-Cola presents The Friendly Twist, coke bottles that can only be opened with another person.

    The idea behind the campaign is that college freshmen have a hard time meeting each other when everyone is immersed in their phones.

    But give them free soda and they’ll be forced to talk to each other — at least to get the bottles open.

    Is this cute or totally annoying? I just want my free soda and not to have to talk to people. Is that so hard?