12 Best Ethical Clothing Brands That Should Be Mainstream

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SANTA FE, NEW MEXICO - OCTOBER 7, 2020: A woman wears a Patagonia jacket.

These days, there is an increasing awareness of sustainability and ethical practices, which has resulted in a growing demand for ethical clothing brands. These brands go the extra mile to ensure their products are made with respect for the environment, workers, and consumers. While they might not yet dominate the mainstream fashion scene, these ethical clothing brands are leading the way and gaining increased recognition.

Nowadays it takes a good amount of time to find ethical clothing brands among the vast range of retailers that are advertising literally everywhere. But all the research is well worth it knowing that you are a conscious buyer and that you are helping businesses that actually cares about fair labour, environment, and trade.

One well-known ethical clothing brand is Pact, recommended by Maria Velniceriu, founder of fashion and lifestyle magazine Missmv. Maria says that she prefers to buy fewer garments that are high-quality and last longer, instead of multiple pieces that shred after washing a few times. Prioritizing ethical clothing brands is a subject that should be taught in schools, Maria added. Considering the impact of fast fashion and how badly it can affect the environment, learning from early age about this matter is paramount.

In this article, we will look at 12 ethical clothing brands that should be mainstream. So, if you want to stay on top of the latest fashions without negatively impacting the environment, read on.

Clothing Brands That Deserve Greater Recognition

There are various ethical clothing brands that deserve greater recognition. Some of these are:

1: Pact

Pact focuses on clothing made from organic cotton, minimizing the use of pesticides, and reducing water waste. Their affordable basics, like cozy loungewear and essential tees, are perfect for everyday wear, making ethical fashion accessible to all.


2: Patagonia

Patagonia is a pioneer in ethical fashion, and their commitment to sustainability is unwavering. Known for their durable outdoor gear, Patagonia’s transparency in sourcing materials and their “Worn Wear” program, which promotes reusing and recycling clothing, set a high standard for the industry.

3: Eileen Fisher

Eileen Fisher’s timeless designs prioritize sustainability. The brand is dedicated to using organic and recycled materials and has introduced initiatives to minimize its carbon footprint, such as recycling customers’ old Eileen Fisher garments into new ones.

4: People Tree

People Tree, based in the UK, is a leader in fair trade fashion. They work with skilled artisans and farmers in developing countries, ensuring that their workers receive fair wages and safe working conditions. Their stylish, eco-friendly clothing is proof that fashion can be ethical and fashionable.


5: Reformation

Reformation combines style and sustainability effortlessly. Known for their flattering and trendy designs, they prioritize eco-friendly materials and ethical production practices. Their commitment to transparency and carbon neutrality sets them apart.

6: Everlane

Everlane believes in “radical transparency,” disclosing the true cost of their products and ensuring fair wages and ethical working conditions for their employees. They offer a range of wardrobe staples with a focus on durability and affordability.

7: Thought

Thought (formerly Braintree) creates clothing with thoughtfulness at its core. Their versatile collections feature sustainable materials like bamboo, hemp, and organic cotton. Their commitment to slow fashion and ethical practices is demonstrated in every piece.

8: Kowtow

Kowtow, based in New Zealand, is committed to creating minimalist clothing that’s organic, ethically produced, and socially responsible. Their dedication to fair trade and transparent supply chains is an inspiration for the industry.


ABLE is a brand dedicated to empowering women through fair employment. They provide jobs to women in vulnerable situations, paying them fair wages. Their leather goods and apparel are not only stylish but also socially responsible.

10: Mara Hoffman

Mara Hoffman combines vibrant, unique designs with a commitment to sustainability. Their use of eco-friendly materials and responsible manufacturing processes exemplify their dedication to ethical fashion.

11: Alternative Apparel

Alternative Apparel focuses on creating comfortable, casual wear with a conscience. Their use of eco-friendly materials and sustainable practices ensures that their clothing is not only soft but also gentle on the planet.

12: Amour Vert

Amour Vert, which means “green love” in French, embodies the spirit of ethical fashion. They use non-toxic dyes, sustainable fabrics, and local manufacturing to create chic clothing that’s both stylish and sustainable.

Why These Brands Deserve Mainstream Recognition

These brands prioritize transparency, ethical labor practices, and sustainable materials. They demonstrate that fashion doesn’t have to come at the cost of the environment or the well-being of workers. So, let’s take a look at why these ethical clothing brands should be mainstream:

Promoting Sustainability: As climate change becomes an ever more pressing issue, the fashion industry must take responsibility for its environmental impact. Ethical brands are leading the way by demonstrating that fashion can be eco-friendly and sustainable.

Fair Treatment of Workers: Ethical clothing brands prioritize fair wages and safe working conditions for their employees. By supporting such brands, consumers contribute to improving labor conditions globally.

Setting New Standards: These brands are setting higher standards for the entire fashion industry. Their commitment to ethical practices challenges other companies to follow suit.

Consumer Awareness: As more consumers become aware of ethical fashion options, the demand for these brands will increase. This, in turn, will encourage more companies to adopt ethical practices.

Quality Over Quantity: Ethical brands emphasize quality and durability, reducing the culture of disposable fashion. This shift towards timeless pieces means less waste in landfills.

Positive Social Impact: Many ethical brands support marginalized communities and empower women through employment opportunities. Buying from them means supporting these social initiatives.

Power to Drive Change

As consumers, we have the power to drive change. By choosing to support ethical clothing brands, we send a message to the industry that we demand transparency, fair labor practices, and environmentally responsible fashion. These 12 brands show us that fashion can be beautiful, stylish, and ethical at the same time.

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