Yet another Starbucks opened in Los Angeles this weekend, but this one is “dumb”–literally. Explained as a fair-use art project, “Dumb Starbucks” is serving free “dumb vanilla lattes,” “dumb caramel macchiatos”…you get the point. My only concern is the lack of a health safety letter grade, because in Los Angeles, we don’t even humor the idea of entering a “B” restaurant (even the sketchiest taco trucks have an “A”). Maybe this is the work of L.A.’s own Intelligentsia Coffee? Starbucks responded to the store in an e-mail to AP stating: “We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark.”
I ventured over to Los Feliz to see this with my own eyes. You too can wait an hour or more for what most people are calling “horrible” dumb coffee.
Watch the KCAL 9 News report here: