8 Ways How Bitcoin Can Affect Nike Inc.’s Business

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Image: Thomas Serer | Unsplash

How Bitcoin can affect Nike Inc.’s business is numerous. Here are eight ways how bitcoin can affect Nike Inc.’s business.

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Lower transaction costs:

Nike could save money on credit card and foreign exchange fees, which can amount to 2-3% of the purchase price. Know more about crypto trading at https://dogecoinmillionaire.live/

Increased international sales:

Bitcoin is borderless and allows customers worldwide to pay without currency conversion fees.

Protection from fraud:

Bitcoin’s decentralized nature and cryptographic security make it very difficult to counterfeit or double-spend, meaning that Nike can be confident in the authenticity of each transaction.

Speed and convenience:

Bitcoin transactions are fast and convenient, leading to increased sales and customer satisfaction.

Access to new markets:

Bitcoin opens Nike to new markets that traditional financial institutions may underserve.

Improved brand perception:

Accepting Bitcoin could improve Nike’s brand perception, particularly among younger tech-savvy consumers.


Increased customer loyalty:

Customers who use Bitcoin are often very loyal to the brands that accept it.

Attract new customers:

Nike could attract new customers interested in Bitcoin and its underlying technology. Nike has sold over $30 billion in shoes and apparel worldwide, beating out Adidas and its $26 billion in revenue. While Nike has been making consistent revenue growth, it is also a leader in its industry. This year, Nike’s shares hit a high of $445.92 a share, placing the stock in the second highest-valued company in the world.

Image: Andre Francoi | Unsplash

Seven negatives of Bitcoin that can affect Nike’s stock

Here are seven potential negatives affecting Nike’s stock if bitcoin became a dominant payment method:

  1. Bitcoin is unstable, and its value can fluctuate significantly. This kind of volatility could negatively affect Nike’s stock price if the company were to start accepting bitcoin as payment.
  2. Bitcoin is still not generally recognized as a payment method. While some businesses do accept bitcoin, it is still not widely used. It could change in the future, but for now, it may be a deterrent for Nike if it is considering accepting bitcoin as payment.
  3. Bitcoin transaction fees can be high. When you make a bitcoin transaction, you have to pay a fee to the network. Therefore, it could cut into Nike’s profits if it accepted bitcoin as payment.
  4. There is no official or banking agency that regulates Bitcoin. It might be either pleasant or awful, based on your perspective. But it does mean that there is a certain amount of risk associated with using bitcoin as a payment method.
  5. Bitcoin can be stolen or hacked. Because bitcoin is digital, it is susceptible to theft by hackers. In January 2018, for example, $400 million worth of bitcoin was stolen from a cryptocurrency exchange called Coincheck.
  6. Bitcoin is not backed by anything. Unlike traditional currencies, bitcoin does not have any intrinsic value. It means that its value is purely based on supply and demand, making it more volatile than other forms of currency.
  7. Bitcoin is energy-intensive to produce. Bitcoin is created by mining, which requires a lot of energy. Therefore, it could be a negative for Nike if it decides to start accepting bitcoin as payment, as it could tarnish its image as an environmentally-friendly organization.
Image: Wu Yi | Unsplash

These are just seven of the potential negatives that could affect Nike’s stock if it decides to start accepting bitcoin as payment. There are various negative trends in today’s marketplace. For example, besides our excellent global economy, digital currencies are advent and an increasing interest in crypto trading. While more and more companies are adopting crypto technology, this has only led to more volatility in the cryptocurrency market. For example, the sudden dip in the price of bitcoin has had an impact on Nike Inc. (NKE) and Walmart Inc (WMT), losing almost 20% of their market value respectively on Thursday.


There are pros and cons to Nike accepting bitcoin as payment. On the one hand, there are potential benefits such as increased sales, brand perception, customer loyalty, and access to new markets. But on the other hand, there are potential negatives such as volatility, lack of regulation, and energy consumption. So finally, Nike must assess if the possible advantages outweigh the probable drawbacks.

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