Ukrainian travel agency Multipass wanted to promote travel to Asia. Armed with this task, Kiev agency Tabasco created an outdoor poster campaign that invites passersby to “See Asia like Asians do” not necessarily by seeing the sights but by physically manipulating their vision.
The poster instructs: “to read the text screw up your eyes”. Because that’s not controversial.
BuzzFeed blew up the fact that the ad has been accused of racism. But what do you think about this campaign?