Summary:
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Drake challenges fans to uncover ICEMAN release date frozen in 25-foot ice pyramid at 81 Bond Street.
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Fans turn stunt into “real-life Fortnite quest,” bypassing police lines with sledgehammers and blowtorches.
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Standard pre-save link replaced with literal five-day thaw, making fans work for highly-anticipated reveal.
Drake is officially making fans work for it. To reveal his ICEMAN release date, he froze it inside a 25-foot ice pyramid at 81 Bond Street, replacing the standard pre-save link with a literal five-day thaw.
The stunt quickly spiraled into a “real-life Fortnite quest,” with fans bypassing police lines and using sledgehammers and blowtorches to hack at the blocks.
