Summary:
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Kai Cenat faces criticism for $1,200 VIVET jackets, but funded NYFW show independently with sponsors.
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Critics slam the luxury line as overpriced merch, but fail to see Kai’s smart financial strategy.
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Kai underwrote NYFW show with brand sponsors, keeping 100% equity in his company without outside investors.
Kai Cenat is facing online backlash after launching his new luxury line VIVET, with critics calling the $1,200 jackets an overpriced merch drop. But while critics focus on the price tags, they are missing the bigger financial move.
Kai reportedly underwrote his multi-million-dollar New York Fashion Week runway show using major brand sponsors, allowing him to put on a world-class production, while retaining 100% equity in his company without taking on a single outside investor.
