About Us

What’s Trending serves as an independent publication covering and curating the most viral and shareable content across the social web.

Started in 2011 as a CBS Interactive Web Series, What’s Trending is an owned an operated independent company by What’s Trending, Inc.

What’s Trending is the most trusted source when it comes to entertainment and digital culture. Since the founding, influential leaders in entertainment have turned to What’s Trending to get the first pickup on their projects. From award winning breaking news, feature coverage, and insightful reads on some of the industry’s biggest players, the content What’s Trending offers is highly valuable to viewers and readers alike. Coverage expands across platforms including digital, mobile, social, OTT, OOH and even programming featuring live events. Original content is also distributed on O&O properties including GSTV, Screenvision, Trooh and Reach TV and more.

With over 5 million followers cross platform and over 800 million unique viewers in the OOH Network, What’s Trending is a powerhouse for content and stories many trust.

LOS ANGELES, CA – NOVEMBER 30: Shira Lazar poses for selfie at Musical.ly And What’s Trending Host #24HourLiveley To Benefit The Pablove Foundation at Musical.ly HQ on November 30, 2016 in Los Angeles, California. (Photo by Michael Bezjian/WireImage)

Partnership Activations

What’s Trending covers major events from red carpets, industry panels, and even hosting and operating live events. Creating stories in partnership with major brands to independently reporting on national/local events are a key part of our day to day.

Events include Tubeathon Red Cross, Samsung SXSW lounges, and live conversations with major recording artists.

AUSTIN, TX – MARCH 15: (L-R) Hosts Lon Harris and Shira Lazar, “6 Years” actors Taissa Farmiga and Ben Rosenfield, and director Hannah Fidell speak onstage at What’s Trending Live in the Samsung Blogger Lounge during SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)

LOS ANGELES, CA – JUNE 10: Neon Trees band memebers Chris Allen, Branden Campbell, Elaine Brandley and Tyler Glenn interview with Shira Lazar at What’s Trending Presents #AskNeonTrees at YouTube Space LA on June 10, 2015 in Los Angeles, California. (Photo by Michael Bezjian/WireImage)

BURBANK, CA – APRIL 20: Bart Barker, Taryn Southern, Qudddus, Taryn Southern, Shira Lazar and Sabrina Carpenter on stage at What’s Trending’s Fourth Annual Tubeathon Benefitting American Red Cross on April 20, 2016 in Burbank, California. (Photo by Vivien Killilea/Getty Images for iHeartMedia)

Founded by Shira Lazar 2011.