Prepare to do a double-take with Alexander Wang’s latest ad campaign that’s causing a stir across social media platforms. The renowned designer teased an Instagram Reel last week that seemingly featured A-list celebrities like Beyoncé, Taylor Swift, Ariana Grande, and Kylie Jenner flaunting Wang’s coveted Ricco flap bag. However, there’s a twist — these celebrities are actually talented impersonators.
In the Instagram Reel, doppelgängers including Paige Niemann as Ariana Grande, Ashley Leechin as Taylor Swift, SurB as Beyoncé, and Taylor Madison as Kylie Jenner, showcase Wang’s black pebbled leather bag, highlighting its adjustable strap and studded silver bottom. Each impersonator impeccably channels the style and persona of the celebrities they portray, adding a touch of authenticity to the unconventional campaign.
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“100% certified authentic ricco back in stock 5.22,” the designer captioned an Instagram Reel last week that featured a bevvy of celebrity impersonators showing off the Alexander Wang Ricco flap bag.
Niemann sports Grande’s iconic blond high ponytail, while Leechin perfectly captures Swift’s signature red lip, donning a pink cropped sweater and jeans. SurB embodies Beyoncé’s fierce attitude, clad in a denim-on-denim ensemble reminiscent of the pop diva’s iconic looks. Madison exudes Kylie Jenner vibes with a laid-back black hoodie, staying true to the reality star’s casual aesthetic.
“This video is diabolical lol,” another Instagram user wrote, while a third added, “What in the bootleg celebrity is going on?”
Fashion enthusiasts and social media users alike couldn’t help but weigh in on Wang’s bold campaign. Some praised the designer’s creativity, while others questioned the unconventional approach. One commenter on Wang’s Reel remarked, “Ordered celebrities from Temu much like your garments,” highlighting the controversial nature of the campaign.
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Despite the mixed reactions, this isn’t the first time Alexander Wang has stirred controversy with his marketing tactics. In past campaigns, Wang featured supermodel Naomi Campbell adorned in nothing but silver spikes and gifted Kim Kardashian and Kanye West’s daughter, North West, a crystal-studded bag featuring her mother’s crying face.
With its boundary-pushing creativity and undeniable ability to generate buzz, Alexander Wang’s latest ad campaign proves once again that the brand is unafraid to challenge conventions and spark conversations in the fashion world. Love it or hate it, one thing’s for sure — Alexander Wang knows how to make a statement.
