Apple CEO Tim Cook delivered a keynote presentation on the tech giant’s latest endeavors. The company notably announced a new Vision Pro Headset with augmented reality capabilities. The $35,000 headset is being dubbed “the biggest tech launch since the iPhone.” Cook stated that AR and VR are the next “great frontiers” in the tech industry. The headset will be released next year, and can be controlled through eye tracking, voice instructions, and hand movements.
Cook described the Vision Pro as “a new kind of computer that augments reality by seamlessly blending the digital world with the real world”. He additionally said it was the “first Apple product you look through, not at.” The headset is part if a greater effort to expand in the AR sphere. Cook hopes to fit the technology into glasses eventually, changing the way people can consume entertainment and perform daily tasks.
The Public Reaction
The steep price tag of the headset has many claiming that they will likely never experience AR a la Apple.
The reaction to the price of the Apple Vision Pro though! ???????? pic.twitter.com/5MCRhEtHMQ
— JENNIFER OPAL ????️???? (@_jenniferopal) June 5, 2023
Others fear that big tech is veering towards escapism, instead of working to combat real life problems. One Twitter user likened the new headset to a “Black Mirror” episode. The Netflix show tends to tackle themes of impending dystopia.
— HOOD VOGUE is tired of poverty (@keyon) June 5, 2023
And of course, amid every serious critique is a deluge of memes. From jokes about immersive horror movies to never having to pay for concerts again, the memes were endless.
— ???????? ⛥ (@LKnevermisses) June 5, 2023
Some pointed out that the long-running “The Simpsons” predicted this technological advance, much like the show’s countless other accurate predictions.
The Simpsons yet again predict the future, they even got the cable right pic.twitter.com/MwxXb07KXb
— Matt Robb ???? (@MattRobbt) June 5, 2023
An official release date for the Vision Pro headset is to be announced.