Behind The Viral ‘NPC Livestream’ Trend Making Creators Thousands of Dollars

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Many users on TikTok have been acting as non-playable characters from video games during livestreams making more than thousands of dollars. And now others are hopping on the viral sensation. 

The trend, dubbed as the “NPC livestream” has viewers sending in gifts for streamers to react to in real time. For each gift, creators earn an influx of tips, equivalent to real cash dollars. These non-playable characters are standard features of many video games. 

This phenomenon has grown so big that some like one user named Pinkydoll spends at least six hours a day on TikTok making NPC content. 

Pinkydoll says when she first stated her livestreams, she was making close to $250 per day. Now the creator is earning up to $7,000 per day. Pinkydoll, says “Ice cream so good” when given an ice cream gift, “Gang gang” when given a GG icon and “You got me feeling like a cowgirl” when given a cowboy hat. The actions mimic the mannerisms of NPC on games like Grand Theft Auto.


Even big name creators like Trisha Paytas have joined in. 

Reactions to these non-playable character livestreams on social media have pointed out how fascinating and yet bizarre the trend can be. 

In this photo illustration a TikTok logo seen displayed on a smartphone screen in Athens, Greece on May 7, 2023.
In this photo illustration a TikTok logo seen displayed on a smartphone screen in Athens, Greece on May 7, 2023. (Photo illustration by Nikolas Kokovlis/NurPhoto via Getty Images)

The robotic nature of these characters have driven users to send mass amounts of gifts where some can’t even keep up at times. Others have noted that they are making more money doing this than at their standard day job. 

Aside from the mass amount of money coming into the platform and creators, some people have trolled the trend online.



Yall made me do it okay ???? #pinkydoll #icecream #npc #tiktoklive #fyp #foryou #comedy #viral #trending #pov #skit #justforfun #wtf

♬ original sound – ARI ????????‍♀️

There has not been any official word from TikTok on how much traffic this has brought to the platform nor on how much users are spending on gifts for livestreams.

Artists like Timbaland have been reported as one of Pinkydoll’s top supporters as well. In one livestream, Pinkydoll gave Timbaland a shoutout when he joined the stream.

Timbaland in the building, we going to Pluto, wherever you at. Where you at, Timbaland?” she said.

Timbaland shared a video of Pinkydoll’s shoutout on Twitter this past Monday writing the caption “YES yes YES” emulating one of the popular phrases from livestreams.

The influx of tips can be big for some creators like Pinkydoll, who has nearly 500,000 followers online. Some creators have been joining after seeing rapid success in a span of nearly just a few days.

One video from viral creator Pinkydoll, known for her hours on end livestreams, has a countdown while telling a child to go to bed. The video has more than 230,000 likes on TikTok.

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