MatPat-Founded Brand Theorist Reveals New Apparel at ‘Creators in Fashion’ and More

URL copied to clipboard.
Loading the player...

Creators in Fashion took place with many digital creatives like MatPat revealing new style coming to the industry.

On April 25, 2024, fans from around the world tuned in to see their favorite creators showcase apparel and accessory collections on the catwalk for the inaugural Creators in Fashion event—a first-of-its-kind livestreamed creator-led fashion show.

The event featured runway debuts from Critical Role, ZHC, Cassey Ho, and Yes Theory and a retrospective of Theorist’s Theorywear, capping off with the surprise reveal of Lumen, its new apparel brand inspired by the real and fictional worlds around us

On the day of the show, Theorist announced Lumen, a line that includes items inspired by fictional worlds.

“Lumen is designed by and for the people who love online fandoms,” Roberts said in a statement. “It’s the wearable embodiment of what Theorist represents, a community of fans and creators who love to explore the science, mysteries, and myths of the topics they love the most, from fashion and games to the brands and creators.”

All items on the runway were made available to purchase directly from the livestream for an immersive, easy shopping experience for fans.

The two-hour stream was led by MatPat and Amy Roberts, the creative director of the Style Theory channel.


Fashion was brought to life by co-hosts MatPat and Style Theory’s Amy Roberts, with special commentary by Rosanna Pansino and Trisha Hershberger.

Lumen unveiled looks from its first summer collection featuring a vibrant and fresh color palette applied across tops, bottoms, outerwear, and accessories.

Theorywear also showed off post-apocalyptic and radioactive-themed looks debuted in a show-stopping way, with Five Nights at Freddy’s and Dune-inspired pieces sprinkled in.

In addition, ZHC debuted his pop art-inspired streetwear pieces from his new A Baana Club collection.

POPFLEX and Blogilates founder Cassey Ho showed off the latest designs of her activewear line, highlighting the “skirt heard round the world”—made popular by Taylor Swift in her recent “#ForAFortnightChallenge” video.

Critical Role showcased popular pieces from their apparel and accessories collection, reimagining their beloved fictional characters and settings in the real world.


Yes Theory challenged fans to push themselves with their Seek Discomfortline, which was intricately detailed with text and motivational phrases.

Lunar X is a future-forward media company providing the expertise, resources, and capital needed to scale digital-first content brands into globally beloved franchises. Most notably partnering with leading YouTube brands including Theorist and Economics Explained, Lunar X elevates creators by providing unparalleled access to IP expansion initiatives, data insights, content production & distribution, and more. Lunar X uses a co-founder-like approach to partnerships, enabling creators to grow their businesses and focus on what they love: creating educational, innovative, and entertaining content. To learn more, please visit

More headlines