Capri Sun fans can breathe a sigh of relief: the beloved drink pouches are here to stay. The confusion began on August 29, when an Instagram post sparked widespread rumors that Capri Sun was discontinuing its iconic pouches in favor of plastic bottles. However, Capri Sun has officially confirmed that the pouches will remain part of their product lineup.
The rumor originated from an Instagram account known as @snackolator, which shared a photo featuring Capri Sun in plastic bottles in three flavors: Fruit Punch, Strawberry Kiwi, and Pacific Cooler. The image quickly led many to assume that the pouches were being phased out, prompting a flurry of online speculation and concern.
In response to the uproar, Capri Sun reassured fans that the pouches are not being replaced. “After seeing fans’ panic to the news, the brand behind the No. 1 kids’ drink in America is reassuring everyone that the pouch is here to stay in a truly epic way,” the company said in a statement to PEOPLE. To quell any fears, Capri Sun announced a special promotion: next week, Walmart will exclusively offer a pallet containing over 3,800 Capri Sun pouches for purchase. This move aims to ensure that fans have ample access to their favorite drink.
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Accompanying this announcement, Capri Sun shared a photo on Instagram showcasing the large pallet of pouches, accompanied by a caption addressing the misinformation. “Don’t believe everything you read on the internet — we’d never disrespect the pouch and they’re here to stay!” the caption read. “Starting next week you can buy a whole pallet of Capri Sun pouches. Find us at Walmart.”
The company did not immediately provide details on the price of the pallet, leaving fans eagerly awaiting further information. Despite the excitement surrounding the pallet, Capri Sun’s new plastic bottles are also generating interest. According to the company, these 12-ounce bottles are an upcoming innovation scheduled for release next year. “The single-serve bottles are an innovation slated for next year!” Capri Sun confirmed to PEOPLE.
The introduction of these bottles is intended to complement, not replace, the existing pouches. The Instagram post that started the commotion included a disclaimer in the comments to clarify this point. “For those who have been hearing (incorrect) reports, the pouches are not going anywhere! This is *in addition* to give adults (and probably teens) an option who might want some Capri Sun without walking around with a pouch!” the disclaimer stated.
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Capri Sun’s commitment to maintaining their traditional pouches while introducing new packaging options reflects their strategy to cater to a broader range of consumer preferences. The plastic bottles are designed to offer convenience for those who prefer a more portable option, while the classic pouches will continue to be available for their loyal fans.
This clarification from Capri Sun comes at a time when brands are increasingly exploring new packaging innovations to meet changing consumer demands. The company’s proactive approach in addressing the rumors and offering a large-scale promotion underscores their dedication to customer satisfaction.
As Capri Sun prepares to roll out the pallet promotion at Walmart, fans can look forward to continued availability of their favorite drink in its classic form. The upcoming introduction of plastic bottles adds an exciting new dimension to the Capri Sun lineup, offering additional choices for consumers while preserving the iconic pouches that have become a staple for many.
To reitertate, Capri Sun’s iconic pouches are not being discontinued. The introduction of new plastic bottles will complement the existing pouches, providing more options for consumers. The upcoming pallet promotion at Walmart is a testament to the brand’s commitment to its fans, ensuring that Capri Sun remains a popular choice for beverage enthusiasts.
