Summary:
-
What’s Trending hosts Creatorpalooza during SXSW with panels on brand partnerships, AI avatars, mental health, and podcast growth.
-
Founder Shira Lazar brings real-world extension of digital roots at What’s Trending event during SXSW.
-
Event features panels, including mental health discussion moderated by Lazar and sessions on AI avatars and LinkedIn monetization.
What’s Trending is bringing its creator economy gathering back to Austin for a second year, hosting Creatorpalooza on Sunday, March 15, from 1 to 5 p.m. CT at The Studio at Inn Cahoots, 1221 E. 6th St., during SXSW.
The free event, co-presented by HeyGen, Stan, LOSTiN, and ATX Creator Meetups, will feature panels on brand partnerships, AI avatars, LinkedIn content creation, mental health in the creator economy, and podcast growth.
View this post on Instagram
What’s Trending founder and CEO Shira Lazar, who launched the Emmy-nominated media brand in 2011, said the event is a natural extension of its digital roots.
“I’ve been coming to SXSW for over 15 years, and with What’s Trending, we’re bringing Creatorpalooza back for year two as a real-world extension of what we’ve always done online — spot creator culture early, then build a space where creators, brands, and platforms can actually collaborate off the feed,” Lazar said.
The afternoon lineup includes a conversation on mental health and burnout moderated by Lazar in her role as founder of Creators 4 Mental Health, a panel on the future of AI avatars with HeyGen co-founder and Chief Innovation Officer Wayne Liang, and a session on LinkedIn creator monetization featuring Chris Do and Brianna Doe.
ADVERTISEMENT
Sara Mengesha, Head of Community and Culture at Stan, said the platform’s involvement made sense given its creator-first mission.
“At Stan, everything starts with creators and our mission is to empower them to build what they love. So, supporting Creatorpalooza, a creator-led session, at SXSW felt like a natural way to bring that energy to life,” Mengesha said.
Stan, which counts Gary Vaynerchuk as an investor, powers more than 80,000 creators who have collectively generated $300 million in sales over the past three years.
Registration is required and subject to host approval. Entry is subject to capacity. More information is available here.
