Summary:
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The biggest creator mental health study in North America aims to capture the toll of always being “on” and push for change.
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Creators 4 Mental Health, led by Shira Lazar, partners with research firm Lupiani Insights & Strategies to prioritize creators’ mental well-being.
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Participants receive 3 free months of Opus Clip Pro for completing the anonymous survey, set to shape conversations about policy and resources.
The creator economy has exploded over the last decade, but behind the viral hits and brand deals is a more brutal reality: the toll of always being “on.” Now, a new study wants to capture the actual state of creators’ mental health, directly from creators themselves.
Longtime creator and advocate Shira Lazar has teamed up with her initiative Creators 4 Mental Health and research firm Lupiani Insights & Strategies to launch what they’re calling the biggest creator mental health study ever in North America. The project is backed by partners including Opus, Social Currant, and Statusphere, with advisors and collaborators from leading institutions like Harvard University, UCLA, Pew Research, and the Aakoma Project.
Creators have become a cultural force, but the platforms and brands that depend on them often lag when it comes to support systems. This study is designed to change that, putting creators’ lived experiences at the center of conversations about policy, resources, and platform design.
“This is about making sure the future of the creator economy doesn’t come at the expense of creators’ mental health,” Lazar said in a recent announcement.
What participants get
- It takes just 10 minutes to complete
- Participants receive 3 free months of Opus Clip Pro as a thank-you
- Responses are completely anonymous and analyzed in aggregate
- The deadline to participate is September 3, 2025
👉 Take the Creator Mental Health Survey here.
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The study arrives at a time when creator burnout has become part of the cultural conversation. From YouTubers taking extended breaks to TikTokers speaking out about the pressure to stay relevant, the industry is beginning to acknowledge the mental health challenges of online fame.
With this project, researchers hope to gather insights from at least 500 creators across North America, giving the community hard data to push for change.
Lazar, who has been a voice for creator well-being for years, says the study is just the beginning. “By sharing your story, you’re helping build a healthier, more supportive creator economy for all,” she emphasized.
